Relatos del sufrido vendedor Archive

  • In order to make a sale work positively, like in any other personal contact, it is very suitable that we exercise empathy: we must see the advantages of the establishment; to have a better idea of its potential as client; to observe the wines that are showing on their shelves, […]

    In Pamplona, walking on the street (ll) En Pamplona, pateando la calle (ll)

    In order to make a sale work positively, like in any other personal contact, it is very suitable that we exercise empathy: we must see the advantages of the establishment; to have a better idea of its potential as client; to observe the wines that are showing on their shelves, […]

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  • Selling has never been an easy task! But in the middle of this deep and long economic crisis, and on a market like the wine industry, very, very saturated, it is an almost impossible determination. The markets of every country, region, or city have normally their peculiarities, but when we […]

    In Pamplona, walking on the street (l)En Pamplona, pateando la calle (l)

    Selling has never been an easy task! But in the middle of this deep and long economic crisis, and on a market like the wine industry, very, very saturated, it is an almost impossible determination. The markets of every country, region, or city have normally their peculiarities, but when we […]

    Continue Reading...

  • Fairs? yes, please The preparation of any fair is really important, you have to prepare well the possible contacts, organise the meetings, make a good dossier, adapting the technical specifications of the wines, adding new vintages, etc. We´ll always say hello and stay with consolidated clients, with who we´ll arrange […]

    Fairs? yes, please¿Ferias? sí, por favor

    Fairs? yes, please The preparation of any fair is really important, you have to prepare well the possible contacts, organise the meetings, make a good dossier, adapting the technical specifications of the wines, adding new vintages, etc. We´ll always say hello and stay with consolidated clients, with who we´ll arrange […]

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  • Bienvenido Mr. Miller La noticia retumbo en la bodega como un trueno. Ibamos a recibir este mismo mes la visita de Mr. Miller, por primera vez en la historia. – ¿Cuando? – pregunté yo. – Ya nos lo confirmarán – me contestaron con entusiasmo y convicción. Tan sólo la idea […]

    Bienvenido Mr. Miller

    Bienvenido Mr. Miller La noticia retumbo en la bodega como un trueno. Ibamos a recibir este mismo mes la visita de Mr. Miller, por primera vez en la historia. – ¿Cuando? – pregunté yo. – Ya nos lo confirmarán – me contestaron con entusiasmo y convicción. Tan sólo la idea […]

    Continue Reading...